Binom and America Digitalia have released a step-by-step course on running Facebook ads with Binom as the tracker. The course is written in Spanish for affiliates, media buyers and marketing teams in Latin America.
To build the course, the team ran a live Facebook campaign and documented every step with screenshots.
What the course covers
Module 1. Facebook Page and Business Manager. Creating the page, the business portfolio and the ad account, and connecting a payment method.
Module 2. Server and Binom installation. Setting up a VPS on DigitalOcean and handing it over to the Binom team for installation.
Module 3. Binom configuration. Tracking domain with SSL, Facebook traffic source, offer, campaign, test click, time zone and bot protection.
Module 4. Launching the Facebook ad. Preparing the landing page, setting up a traffic campaign and ad set, passing Binom tracking parameters in the ad, and fixing common publishing errors.
Where to find it
The course is available on America Digitalia.