Additional monetization of traffic in 2022

In this article, we share practical tools for additional traffic monetization.

  1. Building a subscriber base.
  2. Content sharing.
  3. User data enrichment.
  4. Building segmented audiences for ads.
  5. Monetization through teaser rotation with Binom.

1. Building a subscriber base

Warning: if your country has frequent platform blocking and censorship, avoid moving your audience to third-party social platforms. Prefer channels you control directly, such as email and push subscriptions.

a) Social subscriptions

If you publish high-quality content, ask users to subscribe to your social channel/community or messenger bot.

b) Email subscription

Offer email subscription so users can receive new articles in your niche.

c) Push subscription

Offer push notifications about new posts. Do not show auto-subscribe popups immediately on first page load. Trigger them for high-intent users (for example, users who finished reading an article).

2. Content sharing

A lot of webmasters still underuse free traffic from sharing. Important point: avoid third-party share widgets and remote scripts where possible. Direct links are safer, faster, and better for privacy.

Use direct share links, for example:

https://www.facebook.com/sharer/sharer.php?u=your-link

You can improve sharing analytics with Binom. Add the reposting user identifier to the URL and send a custom event for successful sharing. That helps you identify users who do not convert directly but generate free traffic through social channels and messengers.

Example parameter: spost={clickid}

https://www.facebook.com/sharer/sharer.php?u=your-link&spost={clickid}

3. User data enrichment

Legal note: in many countries, you must notify users about data collection and in some cases obtain explicit consent. You must also handle secure storage.

Basic data (gender, age, region) can be passed from ad platforms. Binom can also provide useful technical attributes (device model, browser, language, provider, placement/domain).

3.1 Behavior-based data

Measure niche interest by read depth, time on page, and social signals (likes/shares).

If users read to the end but do not click through to the offer, they are likely not interested in this exact proposition right now. Track this behavior and adapt your next touch.

Also record content already viewed, so you do not repeatedly show the same articles.

3.2 Quiz/survey-based data

If ad platform targeting is weak or unreliable, ask users directly.

Credit-card niche examples:

  • User age: if user does not match offer requirements, route to a better-fit option.
  • Employment and income: if user is unemployed or studying, suggest income-related offers instead of low-probability credit-card flow.
  • Debt burden: if debt level is high, bankruptcy-related offers may convert better than new credit products.

4. Building segmented audiences for advertising

If you implement steps 1-3, you can build powerful remarketing and mailing segments.

Implementation example:

  1. Launch a first campaign to collect raw data. Exclude already-visited users to capture new users only.
  2. Build pixels for users who did not subscribe via push/email:
    1. Interested in niche, not in current offer (read to end, no click to offer).
    2. Interested in offer (clicked through, no lead).
    3. Converted users (left a lead).
  3. Run remarketing by segment:
    1. Same niche, different format (e.g., miles credit card).
    2. Direct offer or warm-up pre-lander not seen before.
    3. Adjacent niche (e.g., cashback services).

Use the same segmentation logic for your collected email/push base.

5. Monetization through teaser rotation with Binom

At the end of an article, some users convert, some subscribe, and some still do nothing. You can monetize that remaining audience with your own controlled teaser showcase instead of sending users to low-trust clickbait environments.

Assume you have 4 niches: credit cards, bankruptcy, cash loans, and microloans.

Main tracker setup

Step 1. Create a new traffic source.

Postback URL example:
TeaserTracker.com/click.php?cnv_id={externalid}&payout={payout}

Enable Send only approved postback and configure required tokens.

Step 2. Create streams for article groups.

Create niche campaigns, choose smart rotation, use the source with postback, and define teaser token rules.

Output link example:
yourdomain/click.php?key=creditcard&ExID={clickid}&domain={real_domain}&TID={lander}

Teaser tracker setup

Step 3. Initial settings.

  1. Replace LP Clicks with custom metric (e.g., lpClick) and store it in event_1.
  2. Replace LP CTR with lpCTR = event_1/clicks*100, percent format.

Step 4. Prepare teaser-rotation placeholders.

In Binom → Offers, create one placeholder offer per niche and enable Auto and Upsell payout options.

Step 5. Build teasers (responsive format is recommended).

Each teaser acts as an integrated lander and must use the proper stream URL from your main tracker.

Step 6. Upload teasers to Binom Landers.

Step 7. Create a smart link for teaser rotation.

Use SmartRotation (path+lp+offer). Each stream = one niche. Each lander in stream = one teaser. Assign the niche placeholder offer and save the campaign key.

Step 8. Build a universal responsive teaser block.

Load teasers in iframes and use lazy loading so impressions are counted only in visible viewport area.

Step 9. Launch tests.

Result:

  1. More accurate teaser impressions due to lazy loading.
  2. CTR and click accounting despite cookie-related limitations.
  3. Niche can be removed from rotation after conversion.
  4. Smart rotation showing unique teasers to each user.
  5. Scalable model by adding new niches.

Illustrations from original publication

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